So I’ve been regularly writing about outdoorsy stuff for more than six years now. First, for a blog at a former employer (I dare you to find the Out There blog on NewsOK.com), and for the past three-plus years, here on this site. Beyond just enjoying the subject matter, I’ve learned a bunch about how social media plays a part in how these sites work.
Corporate America has paid attention, too. Some of my favorite outdoor writers get decent advertising on their sites and sponsorship deals do to rad things. I’ve had a small slice of that pie (thank you, Salomon!), but for the most part, I really think all those gear companies and travel outfits are missing out. I’m what they call in the biz “unsponsored.” But I could be a better billboard for your stuff than a NASCAR driver.
Don’t believe me? Let me just give you a rundown of the stuff I had with me and the role it all played in my latest outing, paired with clever slogans that took me an entire five seconds to compose:
Nissan Murano: Even though it’s 11 years old, it’ll get you there. And serve as your shelter.
The North Face: We’ll keep you warm. Even in the back of an old-ish car.
Thermarest: We’ll make the back of that car comfy.
Columbia: Maker of the Omni-Wick and Omni-Shield. We’ll keep you warm when you’re walking.
The U.S. Defense Department: Our “hiking pants” are better than yours. OORAH!
Merrell: The Goodyear of foot-powered locomotion since, well, awhile. Or should Goodyear be called the Merrell of car-powered travel since… I dunno. Whatever. They’re my shoes.
Smith & Wesson: We make knives, too!
Mossberg: Peace through superior firepower for car campers nationwide. #ClickClickBoom
Remington: Got buckshot? We do.
Icebreaker: Keepin’ noggins warm for generations of wanderers everywhere. Even Oklahoma.
Bass Pro Shops: Maker of Red Head socks, which keep your tootsies just as warm as stuff three times the price.
Apple: The iPhone 5: It’s a camera. It’s a phone. It’s the raddest electronic ball-and-chain on the planet. Well, until we put out the 6. And the 6-plus. Yeah, those are better.
Tecate: The official beer of post-hike dinosaur-track observing.
Now I figure I could hastag my way into outdoor social media stardom and become the next “it guy” for outdoor retailers everywhere. But I prefer to cut to the chase. Just read those pitches. Bask in their glory (but don’t steal ‘em; that would be rude). Just listen to the cha-ching that would go along with a picture of your product worn/carried/driven/pimped out by me; I’ll do my best to look all pensive/serious/rad/epic. Maybe do all that with a selfie stick.
As much as this will be a game-changer for you, it will be life-changing for me. Hopefully I’ll have time between all these sponsorship deals and guest appearances to, you know, do stuff.
Maybe I need an agent…